Facebook Advertising Coupons And Credits
What Are Facebook Coupons and Credits?
If you’re an online retailer or have a website for your business, you may have wondered about Facebook advertising coupons and credits. These offers are designed to get people who have not advertised with Facebook before to start doing so.
Facebook advertising credits may be referred to as coupons or discounts, but they all do the same thing. Credits are essentially gift cards that can be used to pay for advertising on the site, and they are usually found in $50 or $125 amounts.
These discounts are only available for use in advertising on the site, and they are limited to Facebook properties. This means that credits can be applied to banner ads and sponsored posts that show up on Facebook or Instagram. However, if you intend to use the credits to advertise on Instagram, it’s a good idea to check in advance that the coupon or discount you’re using will allow you to do so.
Where Can You Find Facebook Credits?
Facebook discounts used to be widely available for free. In many cases, people could simply sign up for a free trial or subscribe to a newsletter and be given a $50 credit. However, Facebook became concerned about abuse. As a result, it is much harder for individuals to find discounts.
Facebook advertising credits are still readily available, but they are harder to
find than they were a few years ago. This is especially true if you are looking to get them without having to pay for something. Today, the most common methods of obtaining credits are to sign up for a paid service or to receive an email with a discount from Facebook.
It is common for people to be able to get a variety of discounts and credits for advertising on multiple platforms when registering a domain or signing up for web hosting services. Hosting and registration packages generally include credits for advertising on Google, Facebook, Twitter and Bing.
Although this may change, you can currently obtain Facebook advertising credits by:
- Subscribing to web hosting services
- Purchasing or renewing a domain
- Signing up with Shopify
- Creating a paid WordPress account
According to Facebook, they occasionally send out emails from facebookmail.com that contain coupon codes. Since the social media platform’s goal is to get new advertisers on board, it is likely that these will be sent to people who have either never advertised before or stopped doing so.
There are some third-party sellers that offer Facebook credits, and a few online marketing companies provide Facebook credits as part of their services. However, Facebook itself does not sell advertising credits, so you should be wary of buying credits unless you’re sure that they are from a legitimate or reliable source.
How Can Someone Apply Discounts To Their Facebook Account?
When you receive a code that gives you free advertising credits, you need to apply it to your account. In some instances, you are given a link to click on that will apply the savings to your account automatically.
In other circumstances, you may need to manually enter your discount. To do so, you need to start the ad creation process. This can be done by clicking on the Create Ads option in the drop-down menu on the top right-hand side of your screen. If you can’t find the menu, visit the How do I create a Facebook ad? page.
Once you get to the Place Order stage, you’ll have the ability to select a payment option. From there, you can add your advertising credit.
You will still need to add another standard payment method before you can begin advertising with Facebook. Even if you are only intending to spend the amount of money that you have available as a credit on advertising, you are still required to put in a credit card or other payment method.
However, the credit that you have applied will be used up before payments are taken from any other accounts. Therefore, if you’re careful about how you set up your campaign, only your advertising credits will be depleted.
If you are already an active advertiser on Facebook, you can simply go to the Ad Manager and select the Billing option. On this screen, you’ll be able to add your credit as a payment method.
You should be aware that advertising credits have expiration dates. If you’re planning to purchase a subscription or set up a web hosting account that comes with advertising credits, you may want to wait until you know how you want to use your advertising credits before making your purchase.
Waiting to get your credits until you are ready to use them will ensure that they won’t expire before you have a chance to spend them. You can access the Facebook advertising portal and play with campaign settings before you put in any type of payment, so there’s no need to wait for your credits to become available before you start creating ads.
Budgeting Your Facebook Credits
It is essential to note that there is a difference between a campaign budget and a daily budget. Daily budgets are how much you want to spend per day. Campaign budgets are how much you want to spend overall.
To see why this is important, let’s say that you set up a daily budget of $20. If you don’t set up a campaign budget, you will get charged $20 every day. In just a month, you can rack up a $600 advertising bill. Since you have to give Facebook a backup payment method, hundreds of dollars will be charged to a credit card or debit card automatically.
Therefore, if you’re intending to only use your Facebook credits, it’s essential that you set caps on both your daily and overall budgets. If you have several campaigns going, you may want to set up an account spending limit.
To do this, go to the Power Editor and click on the Tools drop-down menu on the top right. From there, select Billing. This will open up a new screen. On the right-hand side of the page, you’ll have the option to click on the Set Account Spending Limit link.
You’ll be prompted to put in a dollar amount. Once your account has spent whatever amount you selected, your ads will automatically stop running. You can set your cap to the amount of Facebook credits you currently have available if you don’t want to spend any of your own money.
Facebook Advertising Basics
If you’re new to Facebook advertising, it’s a good idea to get a basic understanding of how the system works before you use your credits. This will help to keep them from going to waste, and you’ll get a much better idea of if it’s worth it to continue to spend money on the platform after you’ve used up your credits.
The two main types of ads that you can select from are sponsored posts and banner ads.
- Sponsored Posts
If you are looking to create an ad that doesn’t look like an ad, your best bet is to go with a sponsored post. These are posts that look just like a regular Facebook post, but they say Sponsored Post right above your business’s name. Posts are identified as sponsored in a fairly subtle manner, and most people who aren’t actively checking to see if a post is sponsored won’t notice that it isn’t just a regular post in their feed.
When creating a sponsored post, you can either make one from scratch or you can use an existing post that is already on your page. Many businesses select a post that is already doing well and turn it into a sponsored post to spread its reach.
The advertising format that most people are familiar with is banner ads. Banner ads through Facebook can be a little bit dressier than banner ads on other sites.
While you can still choose to just display an image, Facebook allows you to include a additional information with your ad. You can include a headline and descriptive text as well as a call to action. These ads normally show up on the right-hand side of someone’s desktop page.
Video and Carousel Ads
Both sponsored posts and banner ads can have videos or image carousels in them. Video ads can be auto-play, meaning that the video starts to play as soon as it comes into view on someone’s screen.
Carousel style ads are those that have a number of images in them. Instead of shrinking the images to fit the screen, people can swipe their screen to rotate to the next image in the ad. These ads only work on mobile devices.
Selecting Ad Goals
Many people find the number of goals that are available to choose from overwhelming when they create their first Facebook ad campaign. The goals offered by Facebook range from increasing awareness of your brand to driving more visitors to your business page or website.
Facebook occasionally modifies the goals that are available to you. In the last year, the platform added an option to drive app installs due to the increase in the number of people wanting to advertise their app on social media. Broadly speaking, Facebook allows you to choose from goals that increase awareness of your company and brand, goals that help you find potential customers and goals that grow sales.
These goals are important for two reasons. The first is that they will determine who the platform shows your ads to, and the second is that they can have a significant effect on your budget.
Facebook charges different rates depending on your audience because there are potentially several advertisers vying for the same ad space. For example, if you sell organic beauty products, your ads are likely to be displayed to people who Facebook believes have an interest in organic products or beauty products. The more competitive the market you’re in, the more that you’re likely to have to spend on ads.
There are also different values put on different actions. Ads that drive visitors to your website or business page will tend to have a lower cost than those that increase app installs or conversions.
Cost Per Action versus Cost Per Impression
The majority of advertising platforms charge for ads in one of two ways, and they are cost per mille and cost-per-click, which Facebook refers to as cost per action. In most cases, Facebook offers you the ability to select whether you want to be charged based on impressions or actions.
On the Ad Creation screen, under the Budget and Schedule section, you’ll see When You Get Charged. For most ad types, it is set at Impressions (CPM), but you can change it to actions by clicking on More Options.
Cost per mille is normally used to show ads to a number of people without worrying about if they click on them or do anything in particular. For example, if you’re interested in increasing brand or product awareness, you’d probably want to choose to be charged based on impressions.
If you choose to be billed based on a particular action, it is likely to be more expensive than being billed based on impressions. Depending on the ad and the goal, a single action could cost more than a full day of ad impressions. However, the advantage of being billed per action is that you know that people are actually interacting with your ad or visiting your website and not just scrolling past your ads without noticing them.
Along with selecting how you want to be billed, you can also set up a budget for your bids in the same area where you set how you want to be charged. For instance, if you only want to pay one dollar for every time someone clicks on a link to your site, you can set a manual bid amount. Setting a manual bid amount can also help you get the most out of your advertising credits since Facebook does not tell you ahead of time what it thinks is a valid amount to charge you for ad views or user actions.